Card networks and financial institutions are preparing for the future of payments by expanding their investments into artificial intelligence (AI) and machine learning to quickly identify instances of fraud. Unfortunately, retailers have yet to show the same amount of dedication when it comes to investing in payments technologies of tomorrow, hindering innovation and leaving consumers at risk of future data breaches.
From the shift to EMV-enabled payments cards and the rapid expansion of contactless transactions to the latest in tokenization and biometrics, investments in the future of these emerging payments technologies will only better serve the demands of consumers, retailers and card networks. So why won’t retailers invest? The problem is PIN.